Car companies bring their game to Super Bowl

Every year, companies bring their best game to the most coveted three-hour advertising period known to television: the Super Bowl.

By: Amrita Moitra

Photos courtesty of: Honda, Audi and Chrysler

Every year, companies bring their best game to the most coveted three-hour advertising period known to television: the Super Bowl.

This year was no different, as all the big name companies were there, including Budweiser, Doritos and Pepsi and Volkswagon.

So what were some of the best commercials of the 2012 Super Bowl?

1. Honda CR-V
Honda’s game day commercial, featuring Matthew Broderick, was a long-awaited ad. In the commercial, Broderick reprises his iconic role as the 80s schoolboy Ferris Bueller, who is playing hooky yet again. Not only is it reminiscent of the film’s best scenes, but it also reminds viewers that sometimes it’s okay to take a day off.

2. Audi
Any advertiser can tell you that vampires are “in,” which is exactly why Audi’s satirical vampire commercial is such a hit. Advertising the car’s new LED headlights, Audi risks incurring the wrath of Twi-hards as they mock attractive vampires being incinerated by the “daylight.”

3. Chrysler
Narrated by Hollywood legend Clint Eastwood, Chrysler’s uplifting commercial is truly inspirational. In his trademark voice (second only to Morgan Freeman), Eastwood reminds the nation that this period of economic downturn and unemployment is only America’s half time. While not specifically advertising a product, Chrysler aims to restore the country’s faith in the American automobile industry with this moving ad.

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