Nike is statistically the strongest sports brand in the world. Today it’s net worth sits at over $28 billion, nearly double that of its next biggest competitor, Adidas. However, this successful company came from humble beginnings, starting as a small shoe brand created by Phil Knight and Bill Bowerman. Later in the 1970s and 80s, when Nike started to focus more on their advertising, the company rose to stardom, backed by the new and fresh, “Just Do It” advertisement campaign.
Nike’s sports products offers some of the best clothing, equipment, shoes and accessories on the market. Arguably the most popular product ever created by Nike are the Air Jordans. These shoes have become legendary in the world of basketball and in pop culture, as they were once worn by His Airness, Michael Jordan.
In addition to shoes, Nike has a large selection of hoodies, t-shirts, pants and much more that are sleek, sporty and wearable for all ages. Nike makes products that fit all the needs of customers, specializing in products for specific sports like basketball while also providing for the casual consumer. This flexibility makes it the quintessential athleisure sports brand.
Not only does Nike produce the world’s highest quality sports products, but they are also preferred by a plethora of superstar athletes. While Adidas sponsors famous athletes such as James Harden and John Wall, Nike has a knack for sponsoring a different level of sports legends. These stars include Michael Jordan, Lebron James, Roger Federer, Serena Williams, Tiger Woods, and Ronaldinho. These athletes are far superior to the athletes that endorse Adidas because they can sell more products and are vastly more successful.
With Nike’s superior lineup of shoes and clothing and its influence on sports culture, it is undeniable that Nike is the best athleisure brand in the world.