Analysts predict Taylor Swift’s record-breaking Eras Tour will rake in over $1.4 billion in revenue total, surpassing Elton John’s previous record of $939 million from his 2018-23 tour. Earning an estimated $14 million in nightly ticket revenue, Swift has been credited for single-handedly improving the economy of each city she performs in, prompting politicians to insist that the Eras Tour be held in specific venues. In the U.S. alone, the tour has accounted for $5 billion in consumer spending: Each concertgoer spends $1300 per each $100 spent on tickets, as opposed to the standard $300 of extra spending per $100 spent on tickets, according to analytics company QuestionPro.

Beyond its effect on the national economy, the Eras Tour carries its own cultural significance. Swift’s fans began a practice of trading dozens of friendship bracelets after taking inspiration from the “Midnights” track “You’re On Your Own, Kid.” Swifties also dress up in elaborate costumes inspired by Swift’s ten albums, often adorning themselves in sequin-studded attire.

These practices are not only limited to ticket purchasers. Swifties that aren’t able to get tickets often congregate in tailgates outside the venue, in gatherings referred to as “Tay-gates,” and listen to the concert along with thousands of other fans. Through her tour, Swift has redefined and raised the bar for concert experiences.