Student Youtube Channels: ChronoYinger

Andrew Zhao, Online Editor

Take a quick look at ChronoYinger and you’ll notice two things: that most of its videos are about Counter Strike Global Offensive (CS:GO), a multiplayer first-person shooter video game, and that it is a popular YouTube channel with 77,346 subscribers. A closer look at a video reveals that it is a compilation of professional CS:GO players’ best plays. ese videos give o the impression that they were made by adults. In reality, the ChronoYinger channel is run by junior Yinghui Sun, who has devoted hours every day to nurture his YouTube channel.

Sun’s original motive for launching the channel was to make some quick money with- out getting a full-time job. “During one anksgiving, I was broke so I could not buy anything during Black Friday,” he said.

He published his rst viral video, which he titled “FLUSHA-VAC – CS GO PRO PLAYS #1.” e video is a compilation of CS:GO clips with several edits mixed in, cur- rently holding over 600,000 views. Sun describes how he structured the video to attract potential viewers. “ ere is re, a circle [and] a meme with the spitting cereal guy in the thumbnail,” Sun said. “ at is eye-catching in my opinion.”

Sun’s channel took o through these videos: he started with 1,000 new subscribers ev- ery month and reached around 13,000 subscribers every month during his prime. “One of my videos blew up and eventually more people came and came,” he said.

Today, Sun has a team of three to produce videos. Sun serves as the team’s manager, working alongside a designer and an editor. When Sun has a video idea, he will send it to the editor to compile the video and the designer to create the thumbnail. Finally, Sun takes what the editor and designer has made, makes sure the video meets his standards and publishes it onto the ChronoYinger channel.

Recently, Sun has been making several changes to his channel. Originally, most of the content posted on ChronoYinger were compilations of CS:GO games. Now, Sun focuses on making higher quality videos. Consider the recent video titled, “S1mple plays wing- man with a cute girl,” which features a humorously edited interview. Since the conver- sation was in Russian, the editor typed in a funny “translation” on the bottom. “People appreciate small edits like the ‘uno cial translation’ at the bottom,” Sun said.

Another video featuring humorous edits was one published on April Fools’ Day. e edit consisted of “giving away” a nonexistent CS:GO weapon, and having people com- ment “Happy April Fools, sorry! Hopefully y’all are having a great Easter,” to enter the giveaway.

Money-wise, Sun generates money from advertisement, revenue and sponsors. Sun estimates that he makes around $1 for every 1,000 views, but he has to pay his team $90 for every video. To improve his net pro t, Sun obtained sponsorship from various CS:GO websites. e sponsor pays a fee and Sun includes them in one of his videos.

ChronoYinger is not Sun’s only channel. His second channel, titled Best of Fortnite Funny Moments, is mostly composed of Overwatch (another shooting game) videos. Both are relatively popular; this channel currently has 55,421 subscribers.